What is emotional connection and what is its value? This is the question that I throw out to you to think about when it comes to your business life. Do you own a business or do you own a project at work? If yes, then you need to add emotional connection to make it successful. In my insurance agency, I work to make sure my clients are emotionally connected to me and to the product they are buying. Insurance is a promise to deliver when you need it the most. When you are in trouble and need help, insurance is there for you. I am there for you. This very concept makes my agency successful.
So think about what you are working on and are others emotionally connected to make it a success.
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